Ah good old Baidu, China's most used search engine.  The search engine with awkward ad rules and a primitive user interface for advertisers.  While claiming 2 searches out of every person in China each day, I wonder how many of these were search queries for MP3 files. 

Check out this Baidu ad on YouTube. Interesting play on what is perceived to be Baidu's advantage - a better understanding of the Chinese language compared to its foreign competitors. But a search engine with the first page of results dedicated entirely to "paid" search? With "fixed" ad slots you can purchase? (instead of bid for - as with the "foreigner" search engines) Don't blame me for not being convinced of their dedication to finding the best search results for users.

Then there come news that Baidu is looking to move into the Japan market with their expert knowledge in Asian languages.  It’s interesting… but let's hope there are as much Japanese MP3 files to grab as there are in China.