Keeping up with the industry

One of my ways in keeping up with industry news and trends is to visit trade sites such as Adverblog, Brand Republic, Clickz, and Search Engine Land.  Going through these information centric sites and their newsletters used to be a tremendous chore until RSS came along. 

Now most news site have RSS syndication, so keeping up usually just means browsing through thousands of headlines everyday under one interface (my choice - Google Reader).  It's faster and easier on the fingers (less clicks), but harder on the mind and eyes (more junk to process).  Perhaps what we need is a group of people who would filter those bits and pieces of information and present the relevant ones to us in a easily digestible format. 

But wait, wasn't that the point of having specialty sites in the first place?  (maybe I need a better RSS filter tool…)  

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