As some of my friends know, I've begun working for a German based search engine marketing firm since last September.  I've gone from a complete SEM idiot with a "traditional" online marketing background and some SEO project management experiences, to a certified Google Adwords Professional who manages millions of dollar in online ad spending in 14 APAC countries in a matter of months. Thanks to the intensive training in Germany and supportive team and partners who are much willing to share their experiences I am really diving deep into this exciting field.