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	<title>Asia Online Marketing - GNEXT.COM</title>
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	<link>http://www.gnext.com</link>
	<description>Internet Marketing in Asia</description>
	<pubDate>Tue, 01 Jul 2008 01:55:47 +0000</pubDate>
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		<title>&#8220;free&#8221; lunch - how to make sure it&#8217;s really free (well almost)</title>
		<link>http://www.gnext.com/2008/06/28/free-lunch-how-to-make-sure-its-really-free-well-almost/</link>
		<comments>http://www.gnext.com/2008/06/28/free-lunch-how-to-make-sure-its-really-free-well-almost/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 17:19:51 +0000</pubDate>
		<dc:creator>GNEXT</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Tips]]></category>

		<category><![CDATA[Work]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[banners]]></category>

		<category><![CDATA[brand degradation]]></category>

		<category><![CDATA[free inventory]]></category>

		<category><![CDATA[frequency]]></category>

		<guid isPermaLink="false">http://www.gnext.com/?p=351</guid>
		<description><![CDATA[Free is always good right?  Not necessarily. So there is no free lunch right?&#160; That&#39;s not always true either.&#160; So what am I babbling about?
A practice quite common in the online media world is giving out free banner impressions.  Publishers do this for various reasons. Sometimes they are not able to sell all [...]]]></description>
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		<title>Revamping the site</title>
		<link>http://www.gnext.com/2008/04/30/revamping-the-site/</link>
		<comments>http://www.gnext.com/2008/04/30/revamping-the-site/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 12:40:54 +0000</pubDate>
		<dc:creator>GNEXT</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.gnext.com/2008/04/30/revamping-the-site/</guid>
		<description><![CDATA[I&#39;ve finally decided to scrap the site of syndicated links and start writing again.&#160;
Guess I simply realized that it&#39;s more rewarding to write than to tag and redistribute industry news.&#160;
So, I am officially back and I look forward to seeing more people subscribe (I hope) to my humble blog. 
]]></description>
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		<item>
		<title>TED Talk and Seth Godin on marketing</title>
		<link>http://www.gnext.com/2007/06/27/ted-talk-and-seth-godin-on-marketing/</link>
		<comments>http://www.gnext.com/2007/06/27/ted-talk-and-seth-godin-on-marketing/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 09:49:23 +0000</pubDate>
		<dc:creator>GNEXT</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Work]]></category>

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		<description><![CDATA[I had been watching some of these TED Talks and I notice Seth Godin did one of these in 2003.   I am a subscriber to his blogs and am quite impressed by his ideas and volume of posts.
If you have 17:13 minutes to spare, I&#39;d highly recommend watching his presentation.
]]></description>
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		<item>
		<title>Google Trends as a Research Tool</title>
		<link>http://www.gnext.com/2007/06/26/google-trends-as-a-research-tool/</link>
		<comments>http://www.gnext.com/2007/06/26/google-trends-as-a-research-tool/#comments</comments>
		<pubDate>Tue, 26 Jun 2007 02:22:19 +0000</pubDate>
		<dc:creator>GNEXT</dc:creator>
		
		<category><![CDATA[Research]]></category>

		<category><![CDATA[Search Engines]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.gnext.com/2007/06/26/google-trends-as-a-research-tool/</guid>
		<description><![CDATA[Knowing your target audiences&#39; search behaviour is extremely important in PPC advertising.&#160; It affects your click costs, advertising message, bidding strategy, and of course the campaign&#39;s ROI.
Besides keyword research tools and historical data from campaign and site analytics, another useful but not often mentioned tool is Google Trends.
Trends allow one to enter multiple keywords and [...]]]></description>
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		</item>
		<item>
		<title>Online Media Spending in Asia</title>
		<link>http://www.gnext.com/2007/06/25/online-media-spending-in-asia/</link>
		<comments>http://www.gnext.com/2007/06/25/online-media-spending-in-asia/#comments</comments>
		<pubDate>Mon, 25 Jun 2007 07:03:59 +0000</pubDate>
		<dc:creator>GNEXT</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.gnext.com/2007/06/25/online-media-spending-in-asia/</guid>
		<description><![CDATA[
Last week I was asked what I thought about the Search Engine Marketing (SEM) industry in Asia right now compared to a few years ago.&#160; From the amount of activities such as seminars, workshops, and even advertising in mainstream media (mostly targeting SMEs for Pay-Per-Click services) the market is definitely being educated.&#160; This is a [...]]]></description>
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