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	<title>Asia Online Marketing - GNEXT.COM</title>
	<link>http://www.gnext.com</link>
	<description>Internet Marketing in Asia</description>
	<lastBuildDate>Tue, 01 Jul 2008 01:55:47 +0000</lastBuildDate>
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		<title>&#8220;free&#8221; lunch - how to make sure it&#8217;s really free (well almost)</title>
		<description><![CDATA[Free is always good right?  Not necessarily. So there is no free lunch right?&#160; That&#39;s not always true either.&#160; So what am I babbling about?
A practice quite common in the online media world is giving out free banner impressions.  Publishers do this for various reasons. Sometimes they are not able to sell all [...]]]></description>
		<link>http://www.gnext.com/2008/06/28/free-lunch-how-to-make-sure-its-really-free-well-almost/</link>
			</item>
	<item>
		<title>Revamping the site</title>
		<description><![CDATA[I&#39;ve finally decided to scrap the site of syndicated links and start writing again.&#160;
Guess I simply realized that it&#39;s more rewarding to write than to tag and redistribute industry news.&#160;
So, I am officially back and I look forward to seeing more people subscribe (I hope) to my humble blog. 
]]></description>
		<link>http://www.gnext.com/2008/04/30/revamping-the-site/</link>
			</item>
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		<title>TED Talk and Seth Godin on marketing</title>
		<description><![CDATA[I had been watching some of these TED Talks and I notice Seth Godin did one of these in 2003.   I am a subscriber to his blogs and am quite impressed by his ideas and volume of posts.
If you have 17:13 minutes to spare, I&#39;d highly recommend watching his presentation.
]]></description>
		<link>http://www.gnext.com/2007/06/27/ted-talk-and-seth-godin-on-marketing/</link>
			</item>
	<item>
		<title>Google Trends as a Research Tool</title>
		<description><![CDATA[Knowing your target audiences&#39; search behaviour is extremely important in PPC advertising.&#160; It affects your click costs, advertising message, bidding strategy, and of course the campaign&#39;s ROI.
Besides keyword research tools and historical data from campaign and site analytics, another useful but not often mentioned tool is Google Trends.
Trends allow one to enter multiple keywords and [...]]]></description>
		<link>http://www.gnext.com/2007/06/26/google-trends-as-a-research-tool/</link>
			</item>
	<item>
		<title>Online Media Spending in Asia</title>
		<description><![CDATA[
Last week I was asked what I thought about the Search Engine Marketing (SEM) industry in Asia right now compared to a few years ago.&#160; From the amount of activities such as seminars, workshops, and even advertising in mainstream media (mostly targeting SMEs for Pay-Per-Click services) the market is definitely being educated.&#160; This is a [...]]]></description>
		<link>http://www.gnext.com/2007/06/25/online-media-spending-in-asia/</link>
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